How do you help someone find the right ski jacket fast?
For rehall.com, a Dutch skiwear brand, we started with who it's for. The Shopify mega menu opens by audience, so Men, Women, Boys and Girls each get their own garment list and campaign tiles in one hover.
On a collection, you filter by size, colour, waterproofness and breathability. The counts update live and the grid refreshes without reloading the page.
A custom Liquid theme, selling in the Netherlands, Belgium and Germany in three languages.
Would you shop by audience first, or by product type?
The warm beige palette and the sofa hero with the arc lamp feel like a real showroom, and the mobile product page keeps the same calm look. Which part took longer, the homepage or the product page?