How do you help someone find the right ski jacket fast?
For rehall.com, a Dutch skiwear brand, we started with who it's for. The Shopify mega menu opens by audience, so Men, Women, Boys and Girls each get their own garment list and campaign tiles in one hover.
On a collection, you filter by size, colour, waterproofness and breathability. The counts update live and the grid refreshes without reloading the page.
A custom Liquid theme, selling in the Netherlands, Belgium and Germany in three languages.
Would you shop by audience first, or by product type?
Looks great! What about readability though?
Text seems low contrast to me. Although I have a poor vision and most things seem too small and low contrast to me.
Kalotės Pušynas, a gated quarter of modern houses.
I created the identity and the website. A wordmark that joins modern and classic, a deep blue and cream palette with four steps of blue, kalotespusynas.lt where buyers choose their house plot by plot, and everything the sales team hands over on site.