Brand identity for a business based in the heart of North London. Designed to feel sharp, direct, and grounded in urban culture, the brand strips everything back to the essentials while maintaining a bold and intriguing edge. Clear language and strong visual cues are used to communicate with confidence, highlighting the simplicity of the offering: Bread. Meat. Sauce. An honest, no-nonsense identity that embraces the idea of “it is what it is,” delivering something familiar yet distinctly different. 🔥 🔪