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SEO Growth Strategy That Increased Organic Traffic & Rankings
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SEO for a Media Website | On-Page & Off-Page Optimization + Organic Traffic Growth
The client was a media and news website from Kazakhstan with strong potential but limited traffic from organic search and additional Google traffic sources. Although the website was already registered with Google News and Google Recommendations, these channels were generating insignificant traffic.
The main objective was to improve the website's technical SEO, strengthen organic visibility, help authors produce search-optimized content, and develop additional traffic sources that could generate targeted visitors.
Challenges
The website needed improvements across several areas simultaneously. Technical issues affected page speed, indexing and the mobile experience, while the editorial process was primarily focused on topics selected by authors rather than search demand.
The project also required increasing the effectiveness of Google News and Google Recommendations, improving content optimization, strengthening the site's authority and creating additional SEO-focused materials.
What I Implemented
I developed a comprehensive On-Page and Off-Page SEO strategy covering technical optimization, content, usability, link building and traffic-source development.
The technical SEO work included identifying issues affecting page loading speed, indexing and mobile usability, preparing technical tasks for developers, and continuously monitoring the technical condition of the website.
I also conducted a competitive SEO analysis of other media websites in the regional market to understand their strategies, content approaches and methods of generating search traffic.
For on-page SEO, I prepared recommendations for authors covering text optimization, technical content requirements, meta tags, internal linking and image optimization. I also prepared detailed technical tasks for new SEO-focused articles.
Content & SEO Strategy
An important part of the project was combining editorial interests with SEO-driven content creation.
Instead of relying only on topics selected by authors, I analyzed competitors and seasonal trends to identify additional topics with organic traffic potential. These topics were then turned into separate SEO materials designed to expand the website's search visibility.
I also worked on improving the process authors used to prepare and publish articles, helping ensure that new materials were better aligned with search engine requirements.
Additional Traffic Sources
A separate part of the strategy focused on increasing traffic through Google Recommendations, Google News and Yandex Zen.
The website's indexing was continuously monitored through Google Search Console and other tools. New materials could also be manually submitted for indexing when necessary, allowing the team to respond faster to newly published content and indexing changes.
Off-Page SEO
To strengthen the website's authority and support its search rankings, I worked on external SEO and link building.
The off-page strategy complemented the technical and content work by strengthening the site's external authority and supporting the visibility of optimized materials in search results.
Results
After 6 months of SEO work, the website achieved significant growth across both Google Search and additional traffic channels.
Google Search Console recorded:
121K total clicks
2.12M total impressions
5.7% average CTR
Google Recommendations generated an additional 121K visits, while Google News generated another 1,600 visits.
Traffic from other sources increased 62×, growing from approximately 1,000 to 62,000 visits per month.
Business Impact
The project transformed the website's traffic strategy from relying mainly on author-driven content into a broader SEO system combining technical optimization, content strategy, Google Search, Google Recommendations, Google News and external promotion.
The website gained substantially greater visibility, while the editorial team received a more structured process for creating and optimizing search-focused content.
The biggest result was the ability to generate significant additional traffic through Google Recommendations and expand traffic from other sources from 1K to 62K monthly visits.
Conclusion
The project demonstrated the value of combining On-Page SEO, Technical SEO, Off-Page SEO, content optimization and additional Google traffic channels for a media website.
Final result: 121K Google Search clicks, 2.12M impressions, 5.7% CTR, 121K additional visits from Google Recommendations, 1.6K visits from Google News, and 62× growth in traffic from other sources within 6 months.
A brand I launched few months ago is still getting clicks through Google although I haven't done any SEO for it at all. No backlinks, metadata barely optimized, etc.
However it's in a niche with a lot of search volume and very low keyword difficulty, most pages that rank first are facebook pages so ranking for certain terms was quite eays.
Planning to redesign it completely soon start doing proper SEO and see what I can get out of it. Once I'm happy with everything I'll share live what it is.
