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From Concept to Tracksuit — Designed by ATA ✦
A behind-the-scenes look at how I developed this custom tracksuit design for PRIME Clothing.
The process started with understanding the brand’s identity and translating its bold, premium aesthetic into a wearable sportswear concept. I then built the design from the ground up, carefully illustrating the front and back views, adding the side panels, zips, pockets, logos, labels, badges, and graphic details.
I also explored the black, gold, and white color palette to create a strong visual identity while keeping the design clean and practical.
The final stage was presenting everything as a detailed technical design sheet, making it easier for the client/manufacturer to understand the placement, construction, colors, and key design elements.
Process:
Concept → Sketch/Structure → Vector Illustration → Branding & Details → Color Application → Technical Presentation
Every detail was intentionally designed to make the tracksuit feel like PRIME.
Designed & Illustrated by ATA ✦
#FashionDesign #TracksuitDesign #ApparelDesign #FashionIllustration #GraphicDesign #Branding #Sportswear #Streetwear #ProductDesign #Illustration #AdobeIllustrator #CreativeDesign #ATA #PrimeClothing #ContraDesigner #DesignProcess
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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QuoteKit is available for 10 USD with a commercial license.
What would you want an estimator like this to explain before you send a quote?
Quote clearly. Start better.
Explaining the estimate turns pricing into a much clearer conversation.
Atelier / Interiors — Editorial Interior Design Campaign
Atelier / Interiors is a premium 5-slide Instagram carousel concept created for a contemporary interior architecture and design studio.
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Creative Direction
The visual language is built around a restrained palette of warm ivory, limestone beige, natural oak, walnut and muted charcoal. Soft natural daylight, authentic material textures and subtle photographic imperfections create a warm, sophisticated and believable atmosphere.
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03 — MATERIAL LANGUAGE
A curated material study featuring natural oak, limestone, linen, walnut and architectural details.
04 — THE DETAILS
A collection of intimate architectural photographs highlighting joinery, textiles, ceramics and lighting.
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A final architectural composition bringing the campaign together through a simple statement about light, material and intention.
Design Approach
The entire carousel was art-directed as one cohesive visual system, maintaining consistent typography, grid structure, spacing, photography treatment and color language across all five slides.
Instead of relying on decorative graphics, the design uses negative space, proportion, materiality and typography to create a refined editorial experience.
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Deliverables: 5-slide Instagram carousel · 1080 × 1350 px · 4:5 format
Creative disciplines: Art Direction · Editorial Design · Interior Design Visualization · Typography · Social Media Design
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nice interior designs
Pelia Organic - Cosmetics Branding
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