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Taste Test
Which one would you put in the catalogue?
The first is a brushed steel hand grinder with a brass band and a walnut knob, standing alone on deep teal, one shaft of light falling across it from the left, its shadow stretching to the right.
The second is the same grinder laid flat on red, shot from above, its steel cup full of fresh grounds beside it, beans scattered at the corners, a wooden bowl of them at the top, rust linen folding in at the edge.
One sells the object. The other sells the ritual.
👇 #productdesign #brandconcept #productphotography
3 voted
23%
10 voted
77%
13 votes
Closed
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Same 19 seconds, cut two ways. One is driven by the copy, the other by the shape. 1 or 2.
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Burgy, a mobile concept for burger ordering. 🍔
Bold type, premium food visuals, and a fast path from craving to checkout.
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Green for me, and I'd bet on it converting better too. The red version is loud in the way every food app is loud, while the green makes the burger the hero and the screen instantly recognizable in a feed. The green background also gives the white FLAVOR POP type far more contrast, so the message lands a beat faster.