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Today I spent the entire day rebuilding my international portfolio.
Something unexpected happened.
I thought I was simply organizing my work.
Instead, I realized I was finally defining what my work actually is.
For years, I've introduced myself as a social media manager, video editor, designer...
But when I looked at all my projects together, I noticed that the common thread wasn't the software I used.
It was the way I think.
In one project, I turned a technical topic into a simple visual analogy.
In another, I chose to tell a person's story instead of leading with the procedure.
In another, I built a brand around an idea rather than just a visual identity.
That's when it clicked.
My job isn't simply creating content.
My job is finding the clearest, most meaningful way to communicate an idea.
It's the first time I've been able to explain my own work so clearly.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Sometimes, the first idea isn't the one that feels right.
Recently, I got a client from another freelance platform who wanted branding for their banking app.
While working on Sable, I kept coming back to the concept, revisiting the direction and tweaking the details until things started to click.
The challenge was finding that balance between what the brand needed, what the client wanted, and what felt right to me visually.
Sharing a few tweaks from the process - still a work in progress, but I'm really enjoying where this is going.
Brand Identity for Swiss creative studio
Point of Creation is a Switzerland-based creative studio focused on helping ideas take shape through strategy, identity, and digital experiences.
I was responsible for developing the visual identity, exploring multiple creative directions before refining the final concept into a scalable brand system. The identity reflects the moment where raw ideas evolve into clear form, combining Swiss clarity with organic movement and contemporary visual language.
Portfolio update day 7/30 : Three.js website.
Today I drafted the interactions. Removed a few sections from the layout and combined different shading variations.
The idea is to make transitions seamless but for the preview it's already enough to have not so clean transitions.
Will go polishing it now, update shading to get more realistic environment and when all these steps are ready, will manually redraw all layout to get perfect results.
My stack is pretty simple - just Blender, Claude, React Three Fiber and Figma
(and ElevenLabs on the first stage) - I think it's more than enough for perfect results.
Keep building!
Amazing work my friend! How did you record this video? Screenstudio? Also did you make all the website using Claude? Any specific IDE or direct on Terminal? I am getting used to this workflow