pro
Mari Andrade
Creative strategist turning ideas into memorable content.
New to Contra
Mari is ready for their next project!
Selected social media results across beauty, healthcare and retail brands. Combining content strategy, creative direction and consistent execution to drive audience growth, visibility and business impact.
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Social media content created for Nós, Mulheres, a nonprofit organization focused on supporting women. I developed visual concepts and content within the organization’s identity, translating sensitive topics into human, accessible communication.
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I helped transform Scuiciato’s social media presence through consistent content focused on products, expertise and the professionals the brand serves. The profile grew from approximately 1,200 to 2,297 followers, reaching 34.5K monthly views.
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I created this manifesto to introduce MR Performance through emotion, not explanation. Using tension, sound, pacing and multiple sports, I built a narrative around what happens before performance becomes visible: focus, pressure, fear, decision-making and emotional control.
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Building a Sports Neuroperformance Brand
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I created this video to present Biomarine beyond its products. Using the brand’s physical kiosk as a real-world showcase, the content introduces the retail experience while inviting new professionals to become Biomarine resellers — turning brand presence into a business opportunity.
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I created this video to solve a simple retail problem: people knew Biomarine had a kiosk at Shopping Mueller, but they did not know where to find it. Instead of just saying “we’re at the mall,” I showed the actual route to the store, making the location clear and easier to remember.
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My first digital design to become a physical piece. I created this campaign to introduce a trending skincare product at Biomarine’s Shopping Mueller location, using the glass-skin aesthetic as the visual hook. Seeing a design I created on my computer displayed in the middle of a shopping mall made this project especially meaningful to me.
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I turned a professional workshop into an experience people could picture themselves attending. Instead of simply showing the class, I captured the full journey — from the setup and hands-on demonstrations to the coffee break and product testing — to make professionals watching think: “I want to be at the next one.
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I turned a real transformation into a story people could relate to. Instead of showing only the treatment protocol, I opened with a real before-and-after to create identification first — then introduced the solution behind it.
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I turned the confusion between two technical products into a simple analogy: GHK-Cu as working out, and NAD+ as nutrition. Instead of creating another technical explanation, I wanted to build an association that was easy to understand — and, more importantly, easy to remember.
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