Mari Andrade's Work | ContraWork by Mari AndradeMari Andrade
Creative strategist turning ideas into memorable content.
Selected social media results across beauty, healthcare and retail brands. Combining content strategy, creative direction and consistent execution to drive audience growth, visibility and business impact. Social media content created for Nós, Mulheres, a nonprofit organization focused on supporting women. I developed visual concepts and content within the organization’s identity, translating sensitive topics into human, accessible communication. I helped transform Scuiciato’s social media presence through consistent content focused on products, expertise and the professionals the brand serves. The profile grew from approximately 1,200 to 2,297 followers, reaching 34.5K monthly views. I created this manifesto to introduce MR Performance through emotion, not explanation. Using tension, sound, pacing and multiple sports, I built a narrative around what happens before performance becomes visible: focus, pressure, fear, decision-making and emotional control.