I led the creative vision for FX’s Clipped: Courtside Club, developing a narrative-driven installation that reimagined the drama surrounding the LA Clippers through sound, space, and storytelling.
Visitors moved through scenes that blended archival audio, visual art, and set design, which culminated in a courtside photo experience and show-branded keepsakes.
Part spectacle, part social commentary, the activation turned controversy into conversation, sparking media coverage and fan buzz ahead of the series premiere.
Ever wondered what happens when your late-night editing session goes completely wrong and drops you straight onto a Hollywood red carpet?
When I saw the challenge, I knew I didn't want to do a simple jump-cut into LA. I wanted to tell a mini sci-fi action story about what happens when an ordinary late-night editing session goes completely wrong.
I built a 30-second narrative where a late-night workstation gets sucked through a monitor onto a collapsing glass filmstrip bridge, forcing the character to run for their life straight onto the flashing red carpet at CapCut World LA. I wanted to blend realistic AI world-building with clean editing to show how powerful the combination of Seedance and CapCut Video Studio can be for creative storytelling. Hope you enjoy it!
Building a full fictional brand as a creative strategy exercise is such a smart portfolio move, it shows the whole pipeline. The 18 ad creatives across all five awareness levels is the part that sells it, real clients think in funnels.