The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
AEL is a visual identity developed for a practitioner working in soft healing and holistic support.
The brand was built around the idea of retrouver son axe — returning to one’s center.
The challenge was to create an identity that could feel calm, grounded, and emotionally safe without becoming clinical or overly spiritual.
Instead of using familiar wellness tropes, the visual direction focuses on presence, silence, and reconnection through a symbolic logo, a restrained color system, and spacious composition.
The final identity includes:
logo system
color palette
typography pairing
moodboard
vertical and horizontal lockups
AEL is designed to feel quiet, human, and steady — a brand that supports rather than performs.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
Which Phoenix Vector Logo You Guys Like Most?
These 100% Handmade Vector Logos Are Also Available For Purchase With Exclusive Copyrights Transfer Ownership, Feel Free To Contact Us.
5 voted
38%
8 voted
62%
13 votes
Closed
B has more life to it, that wing gradient gives it some motion the flat mark in A doesn't have. Are you pricing these as one-off logo packs or is there a bigger identity system behind them?
Dar Almaghrib Moroccan Café Brand Identity & Logo DesignA complete brand identity for Dar Almaghrib, a Moroccan-inspired café bringing the warmth of Marrakech to the Pacific Northwest.
The identity centers on a custom logo lockup pairing fluid Arabic calligraphy for "دار المغرب" with a clean, modern English wordmark, supported by an original geometric icon inspired by traditional zellige tilework sharp-edged and fully custom, not a stock motif.
The palette blends deep olive green, warm terracotta, cream beige, and a soft brass-gold accent colors drawn from Moroccan earth tones and the calm forests of the PNW, built for a premium, welcoming feel across cups, signage, packaging, and menus.
