Dar Almaghrib Moroccan Café Brand Identity & Logo DesignA complete brand identity for Dar Almaghr...Dar Almaghrib Moroccan Café Brand Identity & Logo DesignA complete brand identity for Dar Almaghr...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Dar Almaghrib Moroccan Café Brand Identity & Logo DesignA complete brand identity for Dar Almaghrib, a Moroccan-inspired café bringing the warmth of Marrakech to the Pacific Northwest.
The identity centers on a custom logo lockup pairing fluid Arabic calligraphy for "دار المغرب" with a clean, modern English wordmark, supported by an original geometric icon inspired by traditional zellige tilework sharp-edged and fully custom, not a stock motif.
The palette blends deep olive green, warm terracotta, cream beige, and a soft brass-gold accent colors drawn from Moroccan earth tones and the calm forests of the PNW, built for a premium, welcoming feel across cups, signage, packaging, and menus.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.