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Dar Almaghrib Moroccan Café Brand Identity & Logo DesignA complete brand identity for Dar Almaghrib, a Moroccan-inspired café bringing the warmth of Marrakech to the Pacific Northwest.
The identity centers on a custom logo lockup pairing fluid Arabic calligraphy for "دار المغرب" with a clean, modern English wordmark, supported by an original geometric icon inspired by traditional zellige tilework sharp-edged and fully custom, not a stock motif.
The palette blends deep olive green, warm terracotta, cream beige, and a soft brass-gold accent colors drawn from Moroccan earth tones and the calm forests of the PNW, built for a premium, welcoming feel across cups, signage, packaging, and menus.
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HealthSense Brand Identity
A brand identity project I worked on in March 2026 for HealthSense, a Singapore-based health and wellness information brand focused on making health knowledge clear, accessible, and easy to understand.
The client envisioned something simple, clean, and modern, but with meaning behind it. I explored a minimal wordmark with a medical cross integrated into the lettering, creating a direct connection to healthcare while keeping the identity clear, professional, and memorable.
Great brand identity 🎉🎉
Good branding isn’t just about how a logo looks. It’s about what it represents.
Sharing one of our recent projects: NEXU, a fintech brand identity built around connection, trust, and opportunity.
The idea was to create a visual identity that makes finance feel more human and approachable. The symbol brings together the gesture of reaching out and the strength of a bridge, representing the connection between people, capital, and opportunity.
From the logo concept to the broader visual identity, every detail was designed to communicate confidence, clarity, and progress.
It’s always rewarding to see how a simple visual idea can tell a much bigger story.
Would love to hear what you think!
Check it out
#BrandIdentity #LogoDesign #Fintech #BrandDesign #ContraCommunity
Such a thoughtful concept! Making finance feel more human and approachable through design is a great way to build connection and trust.
