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I built a spec ad campaign for GYM BOD, Australia's high-protein dessert brand, solving a real production problem: traditional dessert shoots race against the clock before the product melts under studio lights.
I built a 3-concept static campaign using AI-generated food photography, capturing condensation, texture, and freshness with zero risk of the product degrading mid-shoot. No physical shoot, no melting deadline, no reshoots.
This was built as unsolicited spec work through Ugency AI, my AI-native creative studio producing ad campaigns for food, beverage, and CPG brands using AI image generation as the entire production pipeline instead of traditional photography.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Human by Design
Human by Design is a cinematic short film that explores the quiet rituals behind creative work. The film follows an editor immersed in his work as fatigue gradually sets in. At the same time, a cup of coffee is slowly taking shape, unfolding alongside his creative journey. As both processes reach completion, he pauses, picks up the coffee, and returns to his work with renewed focus.
Built using Envato stock assets as the foundation, every creative decision, from shot selection and pacing to sound design and color progression, was carefully shaped to transform individual clips into one cohesive story. The result is a reminder that while creative tools can accelerate the process, it is human judgment, intention, and taste that give the work meaning.
Credits:
Editor Footage: DC-Studio
Coffee Footage: KinoMaster, gvalia1, Tanarch, adi413114, Aretem_ka, Pressmaster
Atmospheric Footage: BlackboxGuild, KinoMaster, Artfotodima, Grey_Coast_Media
Music: Magnetic Tune
Sound Effects: Sounddogs, Hollywoodedge, Pro Sounds, Cinematic-Sound- Design, Mountainaudio, SoundJay
This is a great reminder that editing is about storytelling, not just assembling clips. Loved how the pacing and sound design tied everything together.
We built an immersive website for the web3 venture studio. ☯️
Particle interactions. Ambient sound. Bagua-inspired digital structures - Daoist philosophy translated into something that feels native to web3.
👉 Check it out: https://daoism.systems
Sound on. Rate it 1-10 👇✨
Creative DirectionInteraction DesignWeb DesignFigmathree.jsWebflowweb3creativewebsiteinteractivedesign
Love the scifi world you create here, the vibe reminds me a bit of the cinematics from the game Hitman, not sure if you are familiar with it, but that's a huge compliment!
Just started following you too, can't wait to see more of your work! 😍
Most AI products look cold. Yours might too.
I built a hero section that feels different. Calm. Contemporary. Premium.
Look at it. Then look at yours.
If yours loses, we should talk.
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