Which one would you put on the menu?

The first is a deep red coupe on a turquoise block, grapefruit peel over the rim, the whole frame cool with one diagonal of light across the wall.

The second is a yellow coupe on a lilac plinth against plum, a cherry on a gold pick, palm shadow and late sun falling from the left.

One sells the drink. The other sells the hour.

👇 #cocktailphotography #brandconcept #artdirection

Which one would you brand the bakery on?

The first is a forest green bag on coral, the loaf tipped out of it, a dark green disc behind, crumbs scattered on the surface, fine serif in cream.

The second stands upright, a cobalt bag on a cobalt block against yellow, the loaf rising out of the top, window light across the wall, crumbs at the base.

One sells the loaf. The other sells the shop.

👇 #packagingdesign #brandconcept #foodphotography

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