Sirby | Modern Logo & Visual Identity A recent branding project focused on creating a distinctive...Sirby | Modern Logo & Visual Identity A recent branding project focused on creating a distinctive...
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A recent branding project focused on creating a distinctive and modern identity for Sirby.
The visual direction combines a bold blue color palette, a memorable custom symbol, and clean typography to create an identity that feels contemporary, professional, and adaptable across digital applications.
My Approach:
I focused on creating an identity that would be:
Memorable — a recognizable symbol with a simple visual structure.
Modern — clean typography and a contemporary color direction.
Versatile — designed to work across digital and brand touchpoints.
Consistent — establishing a visual foundation that can grow with the brand.
Deliverables
Logo Design • Visual Identity • Typography • Color Direction • Brand Presentation
The result is a clean and confident identity designed to give Sirby a recognizable visual presence.
During the pandemic, I got obsessed with album cover design. I'd spend hours looking at covers, researching the designers behind them, and trying to understand the decisions and creative processes that made them work.
It was one of those design rabbit holes I could never get tired of. 💀
I'm bringing that interest back with a new cover inspired by the music I love, including Neil Young's Harvest, Bandalos Chinos' Paranoia Pop and Uncle Acid & The Deadbeats' Vol. 1.
Looking at these alongside other great album covers, one thing stands out: typography CAN be the image!
I took inspiration and designed one as well!
What's an album cover where the typography is impossible to separate from the artwork? Show me your favorites.
Reid Miles' Blue Note covers are my pick, where the cropped oversized lettering carries as much mood as any photo could. Your Paranoia Pop treatment has that quality too, the letterforms feel poured into the image rather than placed on it.