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Your website isn't only being read by people anymore. AI agents are reading it too.
When someone asks an AI assistant to find a dentist, compare prices or book an appointment, that assistant visits websites and tries to make sense of them. It doesn't see your design. It reads your structure.
A page can look perfect to a person and still be a puzzle to a machine. What makes the difference:
→ Real headings, navigation and buttons
→ One clear content hierarchy
→ Form fields with proper labels
→ Buttons that name the action
→ Prices, hours and services in a consistent format
Build for both audiences and your site stays clear for people and readable for machines.
Is your website ready for both?
Buttons that name the action is the one most sites still get wrong. Clean split in the carousel too.
100%. Clear buttons help humans know what to do and give AI better context about the intent of the page. It’s one of those small UX details that gets overlooked way too often.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The product flow stays clear across the web and motion elements.
My feed on X is full of impressive motion videos made with Claude, so I decided to try Opus 5.5 for the FTCG project. I asked it to create a dynamic video inspired by the FTCG game. The initial prompt was incredibly simple, and it took only an hour or two of experimentation to refine the result and add sound as the finishing touch. Not bad at all.
Great work
I can’t stop obsessing over details
Some might call these designs boring.
Fair enough.
They’re not gimmicky.
...and I’m not adding things just to make the page look busier.
I care more about whether people understand your offer and have a reason to choose you.
After 7+ years in design
We’ve systemised how we
write
design
build
websites for conversion.
More enquiries.
Not just a better-looking website.
Is your website getting traffic, but not enough enquiries?
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