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CREATIVE DIRECTION FOR HELLOFRESH
A self-initiated campaign built around the idea that every meal can feel like a small escape. Inspired by destinations including Italy, Mexico, Morocco and Japan, the campaign combines recognisable places with authentic dishes, fresh ingredients and the HelloFresh box.
Each image transforms an everyday dinner into an invitation to discover a different culture and flavour, without leaving home.
Concept and Creative Direction by Catherine Tachtali.
Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with HelloFresh.
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Woww I love the video in the back!! 😍
Campaign image selection for Bathroom Ad.
Images designed in Lovart
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hard to choose, variation 1 bold and variation 2 clean, 1 feel good
here's our launch demo for Commas
back when we first started working with them, they were still known as FanBasis
we had four days to put this product demo together
right as they were moving into their new brand
it ended up being a project we were genuinely glad to be part of
especially having a hand in their marketing through that transition
the balance in designs