What if you could see the energy behind every beat?
This JBL concept commercial brings sound to life through cinematic lighting, glowing orange energy trails, dynamic product movements, and dramatic close-ups.
Built around the message “Feel Every Beat,” this 16-second product ad transforms a Bluetooth speaker into a bold visual experience designed to capture attention and leave a lasting impression.
A 50-second comedy where I'm the main character. My girlfriend wakes me up at 2:57 PM, I rush to CapCut World LA in my slippers… and it's tomorrow.
Workflow
Character sheets (me and my girlfriend) and props (badge, slippers, bike) generated in CapCut.
Every shot generated with Seedance 2.5 in CapCut, including the native dialogue and sound. Extra camera angles were made by feeding a shot back in as a reference.
Edit: a hook cut in the first 1.4 s, L-cuts, continuity fixes, and sound effects from ElevenLabs. Final assembly and mix done with the help of an AI assistant.