Expedia × NHL Spec Campaign: The Away Game

0

The Art of Composition A handrail draws your eye across the frame. A doorway frames a landscape. A street pulls everything toward a single point. A 14-second visual study in how composition guides the eye.

1

21

The idea. Every Colombian family has an uncle with a piggy bank. At a Sunday lunch in Bogotá, Tío Hernando announces he has been saving for twenty years and smashes his clay marranito in front of everyone. His sister can’t stop laughing. His niece asks one question: “¿Y cuánto le rindió?” He pauses: “Lo mismo que metí.” She calmly explains that hers earns 10.50% a year and she never has to break anything. The proud uncle gives in: “Mija… ábreme una de esas.” Script. Built on a classic comedic structure of build-up, payoff and reversal. The product never interrupts the story; it is the punchline. Every line is short, in natural Colombian Spanish, and captioned so the joke lands even with the sound off. Visual direction. Warm and intimate: overcast Sunday light, the green mountains of Bogotá through the window, black clay cazuelas of ajiaco, blackberry juice, terracotta shards and coins across the tablecloth. The camera behaves like a guest at the table, so the viewer feels seated at the lunch rather than watching an ad. Edit and sound. Cut like a live-action spot: J-cuts and L-cuts carry the dialogue, a quick reaction insert lands on the hammer hit, and a continuous room tone glues every scene together. A low score runs underneath and lifts into a branded motion end card (“Ponla a rendir.”), with captions in the brand’s palette throughout. My role: Concept, scriptwriting, art direction, AI cinematography, edit and sound design. Spec work. Not commissioned by or affiliated with Banco Finandina.

2

1

90

It's Tomorrow: a Pixar-style AI short A 50-second comedy where I'm the main character. My girlfriend wakes me up at 2:57 PM, I rush to CapCut World LA in my slippers… and it's tomorrow. Workflow Character sheets (me and my girlfriend) and props (badge, slippers, bike) generated in CapCut. Every shot generated with Seedance 2.5 in CapCut, including the native dialogue and sound. Extra camera angles were made by feeding a shot back in as a reference. Edit: a hook cut in the first 1.4 s, L-cuts, continuity fixes, and sound effects from ElevenLabs. Final assembly and mix done with the help of an AI assistant. Tools: CapCut · Seedance 2.5 · ElevenLabs

5

3

732

Mateus Oliveira

Cinematic AI Films for Brands, Campaigns & Social