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When Sunderland City Council needed a website for BBC Radio 1's Big Weekend, one of the UK's biggest free music festivals, the challenge wasn't just building a site. It was turning a flood of event information (schedules, travel routes, accommodation, local attractions) into something visitors could actually use under pressure, often on their phones, often in a hurry.
We designed and built a travel-planning platform that put clarity first. Every screen was structured around the questions a visitor actually has: how do I get there, where do I stay, what else is happening nearby. No clutter, no guesswork, just a clean path from question to answer.
The result was a platform built for one of the UK's most high-profile public events, handling real-world traffic and real visitors trying to plan their trip in real time, without the site ever getting in their way.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How to Out-Strategy as a Designer AI in 2026 🎬
In this episode, we sat with @Brady Patterson who went from working with top sport brands like 49ers, USC, Fox Sports, Apple, and Hulu to building cult‑like brands and high‑converting websites for roofers, garage door companies, and blue‑collar businesses.
We also unpack why “unsexy” trades might be the best niche designers are sleeping on, and how to turn creativity into consistent, lead‑driven income.
Watch Full Episode below ↓
Great episode, really enjoyed recording it.
Meridial — Wealth Management Platform
For Meridial, I designed a system where the one thing that matters — portfolio drift — always surfaces first, no matter how many clients an advisor is tracking.
Signal over noise, even at 200+ portfolios. ⚪
The challenge:
Advisors managing dozens of portfolios need to instantly spot what's drifted from target — without digging through spreadsheets or noisy dashboards that bury the signal in data.
A dark, grain-textured UI gives Meridial a private-banking feel instead of typical fintech blue. The landing page proves the product directly in the hero with live allocation and drift cards, while the dashboard extends the same card system into radar charts, composition breakdowns, and a weekly digest — built so advisors can scan hundreds of portfolios at a glance.
A case in making complex portfolio data resolve into one clear signal.
The dark grain-textured UI gives this a truly exclusive private-banking feel. Did you animate the allocation drift cards and radar charts using Jitter or native Figma prototypes?
A business can have hundreds of enquiries every month and still struggle to grow.
Why?
Because enquiries end up in WhatsApp chats, emails, notebooks, and spreadsheets. Follow ups get forgotten, team members don't know who's handling what, and potential customers quietly disappear.
The issue usually isn't a lack of leads, it's a lack of a system.
My Solution
I'd build a simple customer management platform that keeps everything in one place.
Features would include:
Automatic lead capture
Centralised customer records
Follow up reminders
Team task assignment
Real-time sales pipeline
Analytics to track performance
Instead of chasing information, the team can focus on building relationships and closing deals.
Technology should remove friction, not create more of it.
If you were running this business, what feature would be essential for you?
#ProductDesign #FullStackDevelopment #CRM #BusinessAutomation #SaaS #WebDevelopment #Startup #CustomerExperience #BuildInPublic #Contra
Great Dev🧠 💯 🔥