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Most stores lose sales in the first 5 seconds.
Not because of the product.
Because of a weak hero section.
Vague headline. Random image. No clear value.
If visitors don’t instantly understand the product, they leave.
100% true
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Good design doesn’t ignore ideas – it helps you see the difference.
At the start of this Kajabi project, the client asked to use their Facebook banner as the website hero.
The reason was simple: they wanted everything to feel consistent with their social media.
And we totally respect that.
Even though we knew this approach usually doesn’t work well for a hero section, we always make sure our clients can see their idea in action.
So instead of pushing back – we did both:
👉 their version (social banner as hero)
👉 our version (optimized hero section)
What’s the difference?
The banner version keeps the visual style… but it doesn’t function as a real entry point to the page:
🧩no clear headline
🧩no defined offer
🧩no call-to-action
🧩no immediate clarity
Our version focused on one thing – clarity.
What we changed:
✔️ A confident, clear headline
✔️ A simple and understandable offer
✔️ A strong CTA
✔️ A modern, clean photo of the artist (easy to recognize)
We also:
- kept the original background to maintain brand consistency
- removed the extra logo (since it’s already in the header)
Result:
The client didn’t lose their visual identity, but gained something much more important:
👉 clarity
👉 structure
👉 direction
And in the end, they chose our version
Impressive thought process.
A modern, clean, and conversion-focused landing page for a landscape design studio. The goal was to create a premium outdoor brand experience that balances nature, structure, and usability.
This concept focuses on clear hierarchy, strong visual storytelling, and a seamless user journey — from inspiration to consultation booking.
✨ Design Highlights
• Minimal and elegant layout with strong whitespace
• Nature-inspired color palette (green, neutral tones)
• Clear CTA structure to drive conversions
• Project showcase with visual-first approach
• Service sections designed for quick scanning
• Mobile-friendly and responsive layout
To design a visually appealing and user-friendly experience that helps users explore services, build trust, and easily take action.
Excellent work! Like how you used the muted bg, doesn't feel too boring.
Checking some variant of Problem section! which colour is better for the illustration?
17 voted
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Closed
Grey is better for accessibility and better compliments the other colors. Nice work, btw!
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