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Two clients relied on outdated batch segmentation for content personalisation. I developed content strategy and editorial frameworks for AI-powered personalisation: adaptive onboarding content paths for different user personas, NLU-driven learning path content tailored by role and performance, and privacy-compliant content aligned with ISO/IEC 27701 standards across web, mobile, and email.
Results: 60% increase in course completion. 33% reduction in bounce rate. 47% improvement in module completion. 31% increase in monthly retention.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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on Saturday i got to speak on social media & content strategy at my first IRL event 🥹
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
and if you're a founder or brand that needs a strategist to build a content practice you can actually sustain, you can book time with me here: https://contra.com/s/m6ZFFBev-the-consult-a-single-strategy-session
AI Learning Platform — Personalized Education Experience
A product experience designed around personalized learning paths, intelligent recommendations, and focused education.
The concept uses an intelligence system to help learners discover what matters, build the right learning path, and spend less time on content they don’t need.
Less noise. More relevant learning.
Going to have to learn this! 2D,3D and now AI lol