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Fabio Smiraglia

• Apr 23

Two clients relied on outdated batch segmentation for content personalisation. I developed content strategy and editorial frameworks for AI-powered personalisation: adaptive onboarding content paths for different user personas, NLU-driven learning path content tailored by role and performance, and privacy-compliant content aligned with ISO/IEC 27701 standards across web, mobile, and email.

Results: 60% increase in course completion. 33% reduction in bounce rate. 47% improvement in module completion. 31% increase in monthly retention.

Content Strategy Marketing Strategy SEO Writing Google Analytics HubSpot NotionAI

Kyne S. Jang

• Apr 24

Just wrapped up a new project for Ervy, a Latvia-based AI education company. Built a multi-page marketing website focused on clearly communicating their product, vision, and use cases.

Developed the site in Framer with a fully responsive layout and a scalable CMS structure, allowing the team to easily manage and update content without code.

A great balance between design precision, usability, and long-term flexibility.

Check it out

Figma Framer Framer Website Design

Adeyinka Adefila

• Apr 24

Just recently, I got hired by a client for shopify website rebranding for conversion in which I restructured the layout around a clear hierarchy: strong hero, lifestyle imagery, benefit breakdown, social proof, and a clear CTA — all above the first scroll.

Product Page CRO Rewrote copy to lead with outcomes, added objection-handling, trust badges, and a sticky Add-to-Cart bar for mobile.

Image 1: old layout

Image 2: new layout

Image 3: new product page

Shopify GemPages shopifyexpert

Queenesther Ubah

• Apr 23

Executed full on-page and technical SEO strategies including keyword research, content optimization, and site audits, improving Google rankings and organic traffic for blog posts.