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The wordmark uses an elegant classical serif typeface, referencing the typography traditionally associated with museums and cultural institutions. The refined typography contrasts with the aggressive guardian imagery, reinforcing the idea that beneath a calm exterior there can be something much more powerful.
Red is deliberately used as an accent rather than the dominant color. It appears in the eye, cracks, doors, typography and graphic details. This creates a visual language where, black is the contained inner world
& red is the awakened instinct.
The admission ticket extends the identity into a physical visitor experience. It treats entering the museum as entering someone's inner world, making the idea of privacy and access tangible. The ticket can almost be interpreted as permission to enter what is normally protected.
The tote translates the identity into an everyday object while maintaining the museum's mysterious character.
Reading the ticket as permission rather than admission is the sharpest move here - it puts the concept on the cheapest printed item in the whole system. The tote then has the harder job, since it leaves the building and has to carry that meaning with no context around it.
The tote can be symbolized as carrying along a part of the psyche of a person. Any sort of feeling, could be love, care, inspiration.
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Your brand is being judged before anyone reads a single word.
A strong visual identity creates recognition, builds credibility, and communicates value before you ever say a thing.
I don’t design logos just to make brands look good.
I build visual identities that position businesses, create distinction, and make brands impossible to confuse with everyone else.
A few identities I’ve worked on this year.
If you’re serious about building a brand that looks as valuable as the business behind it, let’s talk.
→ Available for select branding projects.
Good work!!
We’re excited to share a new brand identity we created for a perfume brand ✨
From the logo and bottle visuals to business cards, letterhead, perfume bags, and custom packaging - we crafted a cohesive identity designed to feel elegant, distinctive, and memorable.
Another project we’re proud to bring to life.
Super clean and subtle but still has a lot of personality!
ZENSO — Organic Energy Drink Landing Page 🍋🌿
ZENSO is a bold landing page concept for an organic cooling drink that combines natural energy with a fresh, lifestyle-driven identity.
The goal was to make the product feel refreshing from the very first screen while giving the can a strong visual presence. The design combines oversized typography, organic colors, ingredient imagery, and playful composition to build a distinctive beverage experience.
Special attention was given to:
• a product-first hero that makes the ZENSO can the main visual focus;
• a fresh green, orange, and cream palette inspired by mojito lime, mint, and citrus 🍋;
• oversized typography that adds energy without competing with the product;
• ingredient close-ups that visually communicate flavor and freshness;
• supporting product details such as the cooling effect and energy refresh level;
• lifestyle imagery and video elements that make the brand feel more dynamic;
• a clear “Try It Now” CTA integrated naturally into the composition;
• responsive mobile layouts that preserve the oversized product presentation while keeping navigation simple 📱;
• a clean visual system that can scale across different flavors and future product launches.
The result is an energetic digital experience that turns a simple beverage into a memorable lifestyle product — fresh, playful, and easy to recognize.
Looking to create a bold digital experience for your beverage, food, or FMCG brand?
Let’s make your product impossible to scroll past ✨
The product-first hero with oversized type behind the can is the right call for FMCG: the pack does the branding work and the type just amplifies the energy. The piece I would build on is the scalable system for future flavors, since a citrus and a berry variant will want the...
