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JIVA — Premium Indian Kombucha Brand Identity
JIVA was built around a simple thought: Indian kombucha can feel premium, modern, and proudly rooted in where it comes from.
The challenge was to move away from the usual clinical or overly craft-market look and create a brand that feels like a global product with an unmistakably Indian soul.
The identity takes inspiration from Indian craft, traditional arches, and the natural movement of fermentation. The rounded dome-like symbol gives the mark a sense of warmth and heritage, while the flowing curves represent fermentation as something living, active, and constantly transforming.
The visual language keeps things minimal and refined, using earthy tones and a warm off-white to create a balance between tradition and modernity. The result is an identity that feels calm and premium, but still has character.
At the heart of JIVA is the idea of “Blend of Culture” — bringing together Indian heritage, natural fermentation, and contemporary design.
Alive. Authentic. Artisanal. Indian at heart.
Services
Brand Identity
Logo Design
Art Direction
Typography
Color Palette
Visual System
Packaging Design
Tools
Adobe Illustrator
Adobe Photoshop
Project Type
Branding / Visual Identity / Packaging
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