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A great travel brand should feel fast before you even book a flight.
FlySwift was designed to capture the feeling of movement, speed, and reliability through a clean and memorable visual identity.
The objective was simple:
Create a brand that feels modern, professional, and instantly recognizable across digital and physical touchpoints.
Every element was designed with purpose:
✈️ Motion
✈️ Simplicity
✈️ Recognition
✈️ Scalability
From the logo mark to the aircraft application, the goal was building a brand that communicates confidence and efficiency.
Which branding element stands out the most to you?
🔹 Logo Symbol
🔹 Aircraft Livery
🔹 Color Palette
🔹 Brand Pattern
👇 Share your thoughts below.
#LogoDesign
#BrandIdentity
#Branding
#VisualIdentity
#GraphicDesign
#LogoDesigner
#CreativeDesign
#BrandStrategy
#DesignInspiration
#Designsburner
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
Sick 🔥
I joined Contra just a week ago and have mostly shared the client branding work I do through Mariya Design.
But I haven't properly introduced the other branch of my practice yet:
Color Systems by Mariya.
It started from something I kept running into in brand and packaging work: a color palette can look beautiful and still be surprisingly difficult to use.
So I began building systems around color instead of collecting combinations.
Today that includes:
/49 Luxury Color Systems
Role-led color systems for branding and packaging.
/365 Cultural Color Palettes
A growing archive of color directions inspired by places, objects, materials and visual culture around the world.
/Color Systems Workbook
A free tool for turning color inspiration into a usable system.
/Color System Sales Kit
A practical tool for designers presenting and selling color direction to clients.
I'll share some of the systems, visual references and thinking behind them here over the next few weeks.
If you're a designer, brand strategist or just slightly obsessed with color, this side of my work is probably for you.
Color Systems by Mariya
mariya.design/color-systems
New on Contra 👋
A collection of logo & branding projects I’ve worked on — built around clarity, strategy, and timeless visual identities.
I’m here to connect with new people, discover exciting brands, and share more of my work.
If you’re building a brand or simply love good design, let’s connect. ✦
More work → spgmarks.com
Welcome to Contra!!