Seamless Food Discovery & Ordering Platform Design SuccessSeamless Food Discovery & Ordering Platform Design Success
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Joy Asuquo
pro
• Apr 14
Chop Chop — Food Discovery & Ordering Platform
Overview
Chop Chop is a food platform designed to help users discover a variety of restaurants across Sierra Leone and choose between dining in or ordering takeout. It also features a vendor side, enabling restaurant owners to manage their listings, orders, and customer interactions seamlessly.
I led the end-to-end product design, focusing on creating a smooth discovery and ordering experience for users while building an efficient management system for vendors.
My Role & Contributions
A. I led the UX strategy and product design from concept to execution B. I designed user flows for restaurant discovery, ordering, and vendor management C. I created high-fidelity UI designs and interactive prototypes D. I collaborated with stakeholders to align user and business needs E. I conducted user research to understand both customer and vendor behaviors
Problem Statement
A. Users struggled to discover reliable restaurant options in one place B. Limited flexibility between dine-in and takeout experiences C. Vendors lacked a centralized system to manage orders and visibility D. Poor user experience in existing food platforms led to drop-offs E. Lack of real-time updates on orders and restaurant availability
Empathy Map (Target Users)
Says:
“I want to easily find good restaurants near me”
“I need a quick way to order or decide where to eat”
Thinks:
“Is this restaurant reliable?”
“Will my order be processed smoothly?”
Does:
Browses multiple platforms before deciding
Checks menus, reviews, and availability
Feels:
Frustrated with limited options and slow platforms
Uncertain about order reliability and quality
Solutions
A. I designed a seamless restaurant discovery experience with clear categories B. I introduced flexible flows for both dine-in and takeaway options C. I built a vendor dashboard for managing orders, menus, and availability D. I created real-time order tracking and status updates E. I designed a clean, intuitive interface to improve user engagement
Tools & Stack
A. Design: Figma, B. Prototyping: Framer / Jitter C. Research & Validation: User testing and market analysis D. Focus Areas: UX design, marketplace systems, dashboard design, conversion optimization
Achievements & Impact
A. I improved user engagement and restaurant discovery efficiency B. I reduced ordering friction through simplified flows C. I increased vendor visibility and order management efficiency D. I enhanced user trust with clear navigation and real-time updates E. I delivered a scalable food marketplace platform for future growth
Outcome
Chop Chop evolved into a user-friendly food platform that connects customers with restaurants seamlessly. By balancing user experience with vendor needs, I helped create a system that supports both discovery and efficient food ordering in a growing market.
Mobile DesignUI DesignUX DesignChatGPTFigmaJitter
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