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Just wrapped up a game-changing Marketing Analytics Dashboard for ShopEasy, an online retailer turning data into real growth!
Despite running new campaigns, they saw dropping engagement & conversions. I dove deep with Power BI to uncover hidden insights & actionable fixes.
Insights:
Pinpointed massive checkout drop-offs (654 users lost!) → Fix UX & pricing for quicker wins
Videos crush engagement at 24.6% → Double down on video content!
Amsterdam leads conversions → Scale what works there nationwide
Strong 4-star ratings & mostly positive sentiment → Highlight heroes like Climbing Rope!
Built on a clean star schema, with funnels, trends, maps & sentiment analysis.
This is how small businesses like yours can understand your data to work smarter – boost sales, engage customers, and grow without guesswork.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Project Title: Blinkit Grocery Sales Analysis Dashboard
Project Summary:
This interactive dashboard provides a comprehensive analysis of $1.20M in total sales for Blinkit, transforming raw retail data into actionable business intelligence.
Core Focus
Sales Performance: Tracking key KPIs including Average Sales ($141) and Customer Ratings (3.9).
Inventory Insights: Analyzing performance across 8,500+ items, highlighting top categories like Fruits and Snack Foods.
Outlet Analytics: Evaluating revenue distribution across Outlet Sizes (Small/Medium/High) and Geographic Tiers (Tier 1–3).
Trend Mapping: Visualizing establishment growth and outlet types (Grocery vs. Supermarkets) to identify high efficiency locations
Solid breakdown of KPIs — especially tying outlet size and geographic tier into performance.
I’m curious: did you look at whether customer ratings correlate with revenue per outlet tier? Sometimes high-rating stores in Tier 2/3 outperform purely due to loyalty concentration...
Sales Performance Dashboard
Overview: This Power BI project provides a comprehensive Sales Performance Dashboard to help businesses monitor and analyze key sales metrics. The dashboard consolidates raw sales data into interactive visualizations, enabling decision-makers to track revenue, product performance, and regional sales trends in real time.
Startups don’t need more data , they need clear decisions.
Most teams collect sales, marketing, and customer data but struggle to answer:
• Why are conversions dropping?
• Which customers drive real revenue?
• Where are we losing money?
I help turn raw data into clear dashboards and actionable insights.
🔎 I can help with:
✔ KPI dashboards (Power BI / Excel)
✔ SQL analysis & reporting
✔ Customer & revenue analysis
✔ Funnel & retention insights
✔ Basic predictive models
I focus on practical insights — not just charts.
📩 Open to short-term and ongoing analytics projects.
— Rabi Ali
Data Analyst | SQL | Python | Power BI
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