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Brand identity design for Berkley, an interior design brand. The goal was to create an elegant, sophisticated identity that reflects refined taste and communicates trust and quality to high-end clients. Deliverables included the primary logo on transparent background, branded mockups, and social media assets.
The network for creativity
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Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so visualize my thought, not to perfect the design on paper.
Once I believe I've come up with the right one, I then move forward with the digitalizing phase and vectorise and refine it in Illustrator until I've achieved the perfect result. Finally and totaly optional, I evolve the the mark from 2D to 3D and animate it, in order to bring it to life.
This is a design process inspired from the Lascaux Cave paintings, featuring two abstract horned animals with their communicative / storytelling intention. The freeform shape resembles the original paleolithic paintings and their use of charcoal and different materials to draw them. The organic geometric shapes blended within are something to add as unique touch for better differentiation.
Do you think the hand-made design is more appreciated nowadays?
Thats a goated workflow and opinion for me. I do the same when creating something from scracth on Rive too. Great point!
7UP just changed its logo and its recipe in the same announcement. That's pretty brave considering most companies do one or the other, looks pretty dope to me
Love this juicy color palette
A Culture of Excellence
Minale Design Strategy created a brand universe built around a strong idea: a culture of excellence. To bring this positioning to life, I came up with the idea of embodying this ambition by treating fruit and vegetable baskets as genuine works of art.
The aim was to go beyond their purely functional purpose and reveal the beauty and perfection of the products. Each composition is conceived as a unique piece, celebrating its shapes, colours and textures.
To reinforce this vision, I designed a hallmark as a symbol of quality. The imagery extends this approach, highlighting the beauty, precision and exceptional character of the product.
Together, these elements create a universe in which the product becomes an object of contemplation and desire, expressing craftsmanship and a true culture of excellence.
High-end.❤️
