I led the full rebranding and web design for Impressions Cosmetic Clinic in Chicago, founded by Dr. Dayan, Dr. Caughlin, and their team. I developed the new brand from the ground up, creating a refined, modern, and luxurious visual identity that reflects the clinic’s commitment to subtle enhancement, trust, and confidence. The system included the logo, typography, color palette, and custom pattern language, all of which I carried through into the full website UI/UX design—crafting a clean, intuitive digital experience that balances elevated aesthetics with clarity, usability, and ease of navigation.