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I led the full rebranding and web design for Impressions Cosmetic Clinic in Chicago, founded by Dr. Dayan, Dr. Caughlin, and their team. I developed the new brand from the ground up, creating a refined, modern, and luxurious visual identity that reflects the clinic’s commitment to subtle enhancement, trust, and confidence. The system included the logo, typography, color palette, and custom pattern language, all of which I carried through into the full website UI/UX design—crafting a clean, intuitive digital experience that balances elevated aesthetics with clarity, usability, and ease of navigation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most real estate brands look like they were designed not to offend anyone. Arcova was designed to be impossible to ignore.
Electric lime. Forest green. A house mark that owns a building facade as confidently as it owns a tote bag. "Build where others only look." "What we build today is what stands tomorrow."
SENE Car Rentals Client project — Turned a car rental brand into a premium booking experience
For this concept, I focused on making the booking process easy to understand while keeping the overall design clean and premium. The hero section puts the car, brand, and booking form together so users can quickly find what they need.
I worked on the visual direction, layout, typography, booking flow, and overall user experience.
The goal was simple: make renting a car feel easier.
I’d love to know what you think about the design.
If you're working on a car rental, travel, or service-based business and need a website design, feel free to reach out.
This looks super clean..✨
Nórd — Brand identity & campaign for a fictional alpine optics brand
Nórd isn't a real product. It's a self-initiated portfolio piece — a fictional high-performance ski goggle brand I built end to end: naming, logo, brand system and full campaign. The goal was to take technical winter gear and give it the restraint and desirability of a luxury fashion label.
Process
As always, analysis before execution. I studied the codes of technical eyewear and alpine editorial — cold light, mirrored lenses, balaclava styling — and anchored everything to one idea: clarity in the whiteout. The name Nórd (north) drove the system, and the accent over the Ó became a "north tick" — a diacritic that doubles as a compass mark, the single spark of colour in an otherwise monochrome identity.
I built a mini brand manual (logo, colour, typography and an "N-System" of model and temperature codes like N-09 / −09°), then art-directed a full editorial campaign across registers — heroic low-angle portraits, cold atmospheric product shots and clean packshots — tied together by one visual system.
Direction & craft
Imagery was produced through my Augmented Art Direction approach: AI used as a precision instrument under tight creative direction, then refined by hand so the set reads as one campaign, not a folder of generations.
Deliverables: naming & verbal identity · logo & brand manual · art direction · full campaign · retouching · copywriting.
Design & direction: Vidrio.
Love how the typemark turned out! Very bold and feels daring 💪