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COARTADA S.A.
Professional Excuses for Everyday Irresponsibility.
We'd rather fabricate an epic than admit “I forgot.”
So I created COARTADA S.A.: the world's first professional excuse consultancy.
Late for work? Didn't answer a WhatsApp? Your battery died?
We don't lie for you. We build the evidence.
A fictional brand expanded into forensic case files, outdoor advertising, professional defense packages and an interactive excuse generator.
The situations are ridiculous.
The institution takes them completely seriously.
Because “me colgué” is not a defense.
Fictional brand concept. AI used as a production tool.
Would you hire COARTADA S.A.?😂
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
🚀 Introducing BrandOps — Your AI-Native Personal Brand Operating System
What if your AI didn’t just respond to prompts — but actually understood your professional identity, remembered your goals, learned from your achievements, and helped turn them into meaningful action?
That’s what I’ve been building with BrandOps.
BrandOps creates a persistent Digital Twin from your expertise, professional history, goals, preferences, projects, and verified activity — then transforms natural-language conversations into structured plans and executable workflows.
The operating loop:
Ask → Plan → Approve → Execute → Verify → Learn
🧠 Persistent Digital Twin
🤖 Specialized AI agents
🎯 Context-aware planning & next-best actions
✅ Human-in-the-loop approvals
⚡ Executable workflows
📈 Verified activity & continuous learning
🔌 Designed for interoperability with AI and developer ecosystems, including MCP
The goal is bigger than generating another piece of content.
BrandOps is an intelligent operating layer for your professional identity — one that understands what you know, what you've built, where you're going, and what actions can move you forward.
It's designed especially for AI builders, developers, founders, creators, and knowledge workers who are constantly building but need a better way to transform that work into visibility, positioning, and opportunities.
🌐 Try BrandOps:
https://brand-ops-navy.vercel.app/
💻 Explore the GitHub repository:
https://github.com/MISHHF93/BrandOps
👤 See BrandOps in my Contra portfolio:
https://on.contra.com/kMPGzj
I'm building toward a future where AI doesn't just know your latest prompt.
It knows your professional trajectory — and helps you act on it.
#BrandOps #ArtificialIntelligence #AIAgents #DigitalTwin #PersonalBranding #BuildInPublic #OpenSource #MCP #FutureOfWork
The Ask, Plan, Approve, Execute, Verify, Learn loop is what stands out to me here, most "AI does your branding" tools skip straight to execute. Curious how much people actually end up tweaking at the approve step versus just rubber-stamping what it plans.
Verdea — Network Marketing Team Dashboard
Self-initiated build for my own network marketing team — a distributor back-office covering PV/rank tracking, downline hierarchy, prospect CRM, incentive programs, and team messaging in one place. Built to replace the spreadsheet-and-WhatsApp workflow most teams run on. Fully interactive prototype with role-based views (Distributor, Manager, Admin).
Super clean dashboard design and great feature set for network tracking!