Managed end-to-end social media strategy, content planning, and brand positioning for Laburnum De...Managed end-to-end social media strategy, content planning, and brand positioning for Laburnum De...
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Uttam Rajpurohit
• Jul 3
Managed end-to-end social media strategy, content planning, and brand positioning for Laburnum Developers and Laburnum Public School. Developed engaging content calendars, creative campaigns, promotional posts, event coverage, and audience engagement strategies tailored to each brand's objectives.
The focus was on increasing brand awareness, maintaining a premium visual identity, driving audience engagement, and building trust through consistent content creation. This included real estate promotions, admission campaigns, event marketing, and community-focused content.
Social Media MarketingSocial Content DesignClaudeInstagramInstagram AdsSocial Media Strategy
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Victor Lucky
• Jul 3
How did you tailor the content strategies for different audiences between the developers and the school?
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Uttam Rajpurohit
• Jul 3
Great question, Victor.
Although both brands belonged to the same organization, they served completely different audiences, so I built separate content strategies for each.
For Laburnum Developers, the focus was on homebuyers and investors. Content highlighted project features,...
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