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While working on branding, I caught myself wondering whether it counted as work.
It does: names, explanations and usable assets all help a project reach people. It’s also easy to keep refining them.
A useful stopping point is a version you can use. Save the assets, record the choices, and let the next real application show you what needs attention.
100% agree. branding IS the work, people just cant see it in a spreadsheet
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Well-done Chantal
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