Hi Contra 👋 Here’s the first logo direction I presented for AFZ Global, a US-based tech services company.

I built the geometric mark around the AFZ initials, using upward-moving forms to suggest progress and forward thinking. I paired it with a bold wordmark and a deep-blue visual identity designed to feel clear and confident across digital applications.

The project is complete now, but I’d love your first impression: if this concept landed in your inbox, would you approve it or ask to see another direction? What would you change?