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Most enterprise SaaS products don’t fail because of missing features.
They fail because users feel overwhelmed. 😵💫
Too many dashboards.
Too many actions.
Too much cognitive load.
Design is not decoration. 🎨
Design is decision-making.
As Don Norman said,
“Design is how it works.”
When onboarding is unclear, activation drops.
When dashboards are messy, productivity slows.
When workflows feel heavy, teams disengage.
So while building FlowDesk, I focused on:
✨ Reducing friction
📊 Clear operational hierarchy
🧠 Cognitive load control
🔐 Security that feels safe — not scary
📈 Designing for activation, not aesthetics
Great product design doesn’t just make things look clean.
It helps businesses move faster.
If you’re building enterprise or SaaS products and care about usability as much as revenue — let’s connect. 🚀
Nice work
Thank you so much
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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For FlowAI I designed a "How it Works" section
that breaks the entire product down into 3 simple steps.
No jargon. No confusion.
Just a clear visual story that takes the visitor from problem to solution in seconds.
The goal was to make AI feel simple, approachable, and worth trying.
This is what good SaaS design does — it sells the product before the user even signs up.
Numbers tell the story better than any copy can.
When I designed this integration section for FlowAI the goal was simple — don't just show how the product works, show what life looks like after using it.
15 hours saved per week.
80% reduction in manual data entry.
3.2 hours of deep work gained every single day.
92% of users reporting they feel less stressed.
The flow diagram in the center was designed to show how FlowAI sits at the middle of your entire tool stack — connecting Office, Google Drive, Word, Sheets, Gmail, Slack, and Calendar — automating the handoffs between all of them so nothing falls through the cracks.
The stat cards at the bottom weren't an afterthought. They were the whole point. Every number was chosen to hit a specific pain point that the target user feels every single day.
Built entirely in Figma 🧡
You didn’t design a section you designed a narrative. Problem integration measurable impact. That’s SaaS storytelling done right.
SaaS website design.
How much would you rate out of 10?
Webflow DevelopmentFramer Website DevelopmentFramer Website DesignFramerWebflowFigmasaassaaswebsiteaiwebsitedesign
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