For FlowAI I designed a "How it Works" section
that breaks the entire product down into 3 simple steps.
No jargon. No confusion.
Just a clear visual story that takes the visitor from problem to solution in seconds.
The goal was to make AI feel simple, approachable, and worth trying.
This is what good SaaS design does — it sells the product before the user even signs up.
A thin lime circle tells you which two words this page is about.
The headline sits over a sunset photo of a panel field. The "Get started" and "Explore innovations" buttons share the circle's lime, so the eye moves from the circled words straight to the next step.
Large faded capitals repeat those two words across the sky, faint enough to stay inside the photo. On mobile they break onto two lines, and the headline and button stack above two frosted cards.
Only two words of "Solar Energy for Your Home and Business" are lime, and the whole page follows them.
A bold, cinematic website concept for a modern creative production studio.
FORMA is a concept website that shows how strategy, design, and digital production come together in one immersive brand experience. The design is built on three things:
Editorial layouts that give the content room to breathe and set a confident, magazine-style rhythm
Cinematic red-lit photography that gives the brand a dramatic, memorable visual identity
Expressive typography that carries the studio’s voice and guides the eye through each section
The goal was a site that feels like the studio’s work: striking, intentional, and made to leave an impression.