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This video was created at a very specific moment: Veo 3 had just been released.
The client only had a few photos of the shoe. From those images, we decided to run a more experimental test and see how far we could push them using AI.
At the time, the result already felt very new.
Looking back at it now, what’s interesting is realizing how fast everything has evolved. What started as an experiment to turn product photos into a video is now just a small part of the process.
Today, we’re already producing almost 10-minute episodes for a children’s series, with recurring characters, visual continuity and narrative structure.
It’s a little scary, but also very exciting, to see how quickly these tools are changing the way we produce video.
This project represents that early stage very well: a few assets, a clear idea, a new tool and the willingness to test what was possible.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Obviously not just the video - it's the team, the timing, the distribution push. But I'm genuinely proud to be the part that moves that fast.
Delivered in 14 days.
Have a product launch coming up? Feel free to DM me.
The launch piece makes the product story feel tangible—the checkmark sequence and kinetic type build a clear sense of momentum without losing the human proof behind the result. Great example of motion carrying the narrative.
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