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I redesigned a luxury real estate agency's website. Here's what most property sites get wrong;
Most real estate websites look like they were built in 2014 and never touched again. Cluttered listings. Stock photos of smiling families. A colour palette that says "we have no idea what we stand for."
But when you're selling £8M penthouses, your website is the first showing. It has to feel as premium as the property.
Here's what I focused on for this build:
Typography first: Cormorant Garamond for display, Inter for body. That serif/sans pairing signals luxury without screaming it.
Restraint over decoration: No gradients, no carousels, no stock photo hero. Just confident negative space, a property card with real specificity, and a marquee that communicates market coverage instantly.
The "off-market" angle: High-net-worth buyers don't want to browse Rightmove. They want access. So the messaging leads with exclusivity and the design reinforces it.
The result: a site that feels like it belongs next to Savills or Knight Frank, not like a WordPress template from ThemeForest.
If you run a property business and your website doesn't match the quality of what you sell, that's a conversion problem. DM me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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