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Cardio - Endurance Training Sports Magazine
A modern editorial landing page designed for endurance athletes seeking trusted content, training insights, and race inspiration. Instead of functioning as a traditional sports news website, the experience guides readers through curated stories, elite athletes, and practical training resources in a highly visual and engaging format.
Guiding readers through curated stories instead of a classic news feed is a smart angle for endurance athletes. The editorial layout really suits magazine content.
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Awesome dude
Left aligned for me. With that much body copy next to the headline it reads cleaner.