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Designed event branding and brochure concepts for BCMC Event in Santa Monica California.
Responsible for graphic design, visual direction, typography, layout, brand presentation, visual storytelling and event-focused promotional storytelling.
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Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?
Cool work 🙌
MERCH DESIGNS! toying with some material for a friend of mine, font styles created fully from scratch along with backgrounds & texture effects. thoughts? which of the two do you prefer?
The custom lettering and layered texture give these a really tactile, merch-ready feel. I’d lean toward the option with the strongest contrast so the type stays crisp against the background.
A good brand is more than a logo.
It’s the colors, typography, visuals, packaging, and small details that make everything feel like it belongs together.
When I work on branding, I focus on building a visual identity that feels clear, consistent, and recognizable, not just something that looks good in a presentation.
From brand identity and packaging to social creatives and digital experiences, every piece should tell the same story.
Good design gets attention.
Good branding makes people remember you.
Spot on. What is your go to stress test to see if a brand identity actually holds up in the real world?