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Designed event branding and brochure concepts for BCMC Event in Santa Monica California.
Responsible for graphic design, visual direction, typography, layout, brand presentation, visual storytelling and event-focused promotional storytelling.
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Connect with clients, get discovered, and run your business 100% commission-free
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The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die, from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
branddesignerbrandstrategistgraphicdesignerBrand StrategyBrand DesignGraphic DesignAdobe IllustratorAdobe SuiteFigma
This is wonderful 😊
Different feelings when you see brand you worked for grow to success
Just wrapped up a custom lettering project I’m really proud of and it reminded me how powerful subtle typographic refinement can be.
Typography is rarely “finished” out of the box. The magic usually happens in the refinement: adjusting proportions, correcting rhythm, refining spacing, redrawing curves, balancing stroke weights, and creating custom interactions between letters.
Even the smallest typographic decisions can completely change how a brand feels. A strong wordmark should feel owned!
Will share the final logo once the brand launches 👀
This is Nice, design that will make us realize design is more about refinement than decoration.
A recent project I’ve been working on a full brand and website system for a logistic consultancy company.
Honestly, this was one of those projects where getting the balance right mattered more than making things look “fancy”.
The industry is highly technical, so the challenge was creating something that felt modern and premium while still maintaining trust, professionalism, and credibility.
A lot of focus went into structure, clarity, user experience, and simplifying complex information without stripping away the expertise behind the company.
Really enjoyed working on this one: Check it out
Really solid approach. For a logistics consultancy especially, clarity and structure matter way more than flashy design. The balance between professionalism, trust, and modern presentation really comes through in the way you’ve described the system.
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