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For Veggo, I explored a fresh visual direction built around vibrant colours, balanced typography, and carefully considered design details. The goal was to create a cohesive look that communicates the restaurant's personality across different touchpoints.
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I was working on the visual identity for the Ivy and wanted to experiment with stippling.
Thousands of tiny dots forming an image. Simple enough as an idea.
Figma had other plans.
I tried plugins, but the number of SVG elements was too much.
My laptop slowed down, and eventually the workflow became unusable.
I remember thinking, "Why am I trying so hard to make this work inside Figma?"
I didn't need another plugin. I needed a different tool.
So I built one.
It's called Stippling Studio.
Nothing revolutionary.
Just a tool that lets me experiment with the visual treatment I had in mind.
But the experience stuck with me.
For years, I learned to work around the limitations of my tools. Now I can sometimes build my way around them.
https://stippling.pash.website/
So cool!!
Brand identity for an ongoing project
A look at the visual direction, from the logo and color palette to typography and brand applications.
More to come as the project takes shape.
Great work
generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)
adorable!🥹