Specialized in designing high-end cosmetic packaging that blends branding, aesthetics, and market positioning to create products that stand out in competitive beauty markets.
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.