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Created a UGC-style product advertisement for Bob and Brad featuring their Oasis 3 Eye Massager.
I developed the creative concept and produced the video using AI-generated creator content, product-focused visuals, voiceover and short-form editing. The creative uses a relatable problem-solution approach to introduce the product naturally while highlighting its features and benefits.
The final video was designed as a social-first advertisement for platforms such as TikTok, Instagram Reels and YouTube Shorts, combining realistic creator content with product demonstrations and engaging pacing.
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Which would perform better? 🍩
I created both of these visuals with AI for a client project, and I’m curious what the Contra community thinks.
The goal is not necessarily to choose the “prettier” image, but the one that would be more effective for a food/dessert brand on social media.
A: Lifestyle-focused, with the product being consumed + an Instagram/social proof element B: More playful and product-focused, using the donuts as the main visual hook
If you were choosing one for a paid social campaign or organic Instagram content, which one would you bet on?
And if you have second, I’d love to know why. Is it the composition, visual hook, product appetite appeal, storytelling, or something else?
Both are AI-generated, so I’m also curious whether that affects your perception of the creative.
32 voted
67%
16 voted
33%
48 votes
Closed
Option A is a total winner for paid ad performance! Lifestyle storytelling combined with a social proof hook instantly builds trust and drives conversions, whereas Option B is great for top of funnel organic feeds. Both look amazingly seamless for AI visuals 🍩✨
🎬 SUPER-FAST DUEL IN THE SKY — A Chinese Emperor is driven by ambition to conquer the island of Java. But high above the Nusantara skies, the Queen of Java awaits him — a fierce and courageous ruler, sworn to defend her ancestral land to her very last breath. When the two powers collide, the sky itself becomes the battlefield: flashes of energy, lightning-fast movement, and an aerial duel that will decide the fate of a kingdom — who will stand as ruler of Java's skies?
a One-Take AI Film built with Seedance 2.5 in CapCut Video Studio
Description:
[1-2 sentences: what your film is about — the story, mood, and the visual style you were going for]
How I built it:
This film was created entirely as a single continuous shot using Seedance 2.5 in CapCut Video Studio. I started by writing a short script and turning it into a detailed prompt, then generated consistent reference images for the characters and setting before executing the final sequence.
👇 Full Prompt & Workflow:
This is really well done — love the concept and execution