Lars N
AI UGC video that sell - for DTC and e-commerce brands
New to Contra
Lars is building their profile!
I created a cinematic AI-powered advertising campaign for an electric cargo bike brand, using a Viking-inspired concept to communicate strength, utility and Scandinavian heritage.
Instead of producing a traditional product commercial, I developed a story-driven campaign designed to stop scrolling and create emotional engagement while still showcasing the product.
My role
Creative Direction
Campaign Concept Development
AI Storyboarding
Cinematic AI Video Production
Prompt Engineering
Scene Composition
Ad Creative Strategy
Goal
Create a memorable hero campaign demonstrating how brands can move beyond generic product ads by using cinematic storytelling and AI-powered production.
Deliverables
Vertical social-first commercial
Cinematic hero advertisement
AI-generated characters
Product integration
Story-driven campaign
Premium color grading
Social media optimized format
Tools
Higgsfield AI
Kling
Veo
ChatGPT
Creative Prompt Engineering
AI Video Workflow
Results
This project demonstrates how AI can dramatically reduce production time while enabling cinematic advertising concepts that would traditionally require large film crews, actors and significant production budgets.
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Sponsored UGC video produced for Bob and Brad's EyeOasis3 eye massager. Everything is AI-generated - the creator, the setting, the performance - but built to feel like authentic iPhone UGC.
This is the model i offer brands: UGC-style video ads without shipping products to creators, without scheduling shoots, and with unlimited hook variations from the same assets.
Tools: Higgsfield Soul, Kling 3.0 Seedance 2.0, Elevenlabs, CapCut
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