COMMON is a contemporary skincare and makeup brand that redefines everyday beauty through a balance of understated luxury, tactile design, and modern self-expression. The brand brings a distinctive perspective to beauty essentials, making daily rituals feel intentional, elevated, and personal.

The visual identity features a rich burgundy palette, sculptural organic patterns, refined typography, and tactile packaging finishes. These elements create a cohesive brand world across products, packaging, and campaign imagery, balancing minimalist sophistication with a bold, recognizable visual signature.

Creative Direction: Contemporary Beauty · Understated Luxury · Tactile Minimalism · Modern Self-Expression

Scope of Work: Brand Identity, Art Direction, Packaging Design, and Brand Applications.