Flushi — Brand Identity for a Personal Care Product 💧✨ Flushi is a bold visual identity created ...Flushi — Brand Identity for a Personal Care Product 💧✨ Flushi is a bold visual identity created ...
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Klym Yevtushenko
pro
• 15h
Flushi — Brand Identity for a Personal Care Product 💧✨
Flushi is a bold visual identity created for a flushable wet wipes brand that needed to feel clean, modern, and easy to remember.
The direction combines expressive typography, a bright aqua color palette, and custom graphic elements inspired by water and motion. The goal was to create a brand that feels fresh and approachable while still looking distinctive across packaging, digital platforms, and promotional materials.
Special attention was given to:
• a custom wordmark with playful lettering and a built-in product symbol;
• a clear visual system for light and dark backgrounds;
• a fresh aqua-and-black color palette that reinforces cleanliness and recognition 🎨;
• supporting patterns and graphic elements inspired by water flow;
• brand guidelines that keep the identity consistent across different applications;
• flexible logo versions prepared for packaging, print, social media, and digital use.
The result is a memorable and scalable brand identity that helps Flushi stand out in the personal care market while keeping the product message simple, fresh, and recognizable 🚿
Looking to build a distinctive identity for your personal care, wellness, household, or consumer product? Let’s create a brand people remember 💙
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