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Before: A simple product image.
After: A bold, futuristic campaign visual built to capture attention instantly.
What changed?
• Strong visual hierarchy
• Oversized typography for impact
• High-contrast neon accent for energy
• Controlled lighting for premium feel
• Product positioned as the hero
Good design doesn’t just look good.
It communicates value before a single word is read.
I help brands transform ordinary visuals into high-converting digital experiences.
Available for freelance UI/UX & brand visual projects.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Creation of a visual identity for the launch of a Brazilian book that discusses boring, yet necessary, topics for a company. The cat represents this feeling of "boringness" due to its lifestyle. The brand needed to be charismatic to attract people's interest and creative to stand out from the crowd.
Brand DesignLogo DesignDigital illustrationAdobe PhotoshopAdobe Illustratorvisualidentitycatsfinance
I still think about a moment when one of my first clients asked me to redesign the hero section on their website.
I couldn't believe they thought they had a better idea for the design.
With my version, it was a great photo of an employee, smiling, wearing the uniform with the logo showing clearly… it was perfect.
With theirs, it was just the portrait of the owner.
I thought they were crazy, but I wanted to make them happy.
Years later, I see it different now.
Their focus was clarity and familiarity with the owner because clients wanted to see who owned the company, I was focused on was aesthetics.
The best design isn’t always the most beautiful one, it’s the one that works for the right audience.
What do you think about this balance of expectations? And which version of the hero section do you think is better?
I like the designer version, but I'd go with the client version because I understand where they're coming from. The customer is always right. *
* = but only sometimes, though.
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