What if the same food-delivery industry could tell two completely different visual stories?
š CRAVE ā Made to Tempt
Warm tones, expressive typography, vibrant food photography and playful 3D elements. Designed to make food discovery feel exciting, inviting and full of personality.
š¤ QUICKBITE ā Made to Indulge
A darker, richer visual direction with cinematic burger photography, bold editorial typography and immersive layouts. Designed to put the food front and centre and make every interaction feel intentional.
Two brands. Two moods. Two approaches to the same experience.
Now I'm curious:
Which direction would make YOU stop scrolling and place an order?
Drop your pick below. I'd love to hear the reasoning behind it!
Crave would make me stop scrolling. The warm tones and playful type feel appetising and fun, while QuickBite feels more premium and cinematic. For a food delivery landing page, Crave matches the craving mood better.
Video-led hero for me. The big script Presence over the field sells a feeling in one glance, which is what wellness needs. The expanding gallery would work well as the second section.
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?