Two mansions. One vote. Which luxury speaks to you? I did the Art Direction for one. AI did the o...Two mansions. One vote. Which luxury speaks to you? I did the Art Direction for one. AI did the o...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
I explored two distinct visual directions for Pulp House, focusing on how color, composition, and design elements can shape a brand's identity.
This comparison reflects my approach to creating thoughtful, cohesive visuals that help businesses present their brands with confidence.
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.