Mastering TVC Visuals: Editing Techniques for AI Feature FilmsMastering TVC Visuals: Editing Techniques for AI Feature Films
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Viola Yin
• May 22
Visual Direction | TVC for Ai Features
Where Creativity Meets Precision: Our team worked tirelessly to blend tech specs with storytelling. Here’s a sneak peek at our behind the scenes creative process to enhance the visuals. Some essential steps we took while editing:
Colour toning for Emotional Storytelling: Guide audience mood. We used both "Teal & Orange" LUTs for a blockbuster aesthetic.
Secondary Grading/Fine-tuning: We worked with contrast and saturation to boost subject depth and Curves Tools to adjust RGB curves for stylization.
Ensuring Visual Cohesion: Unify lighting differences across shots for seamless flow.
Avoid Over-Editing: Excessive saturation or contrast can make footage look unnatural—balance is key.
Test on Target Screens: TV/phone displays have different color gamuts; preview on intended devices.
Art DirectionAdobe PhotoshopAdobe Premiere ProFigma
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