Built and designed a full custom Shopify storefront for TARINA - a jewelry brand. Designed in Figma from scratch, then developed with custom Liquid sections, collection pages, product templates, and Klaviyo email setup.
Designed a new website in Shopify for ES Beauty Lab.
The menu is built around skin concerns, so shoppers get from the homepage to the right range in one tap, and the free-shipping threshold sits in the header.
Do you organise your Shopify menu by product type or by problem solved?
esbeautylabshop.com
To your question: by problem solved. Shoppers know their skin concern before they know product names, and the close-up face circles make the choice instant. I'd add a small product type filter inside each concern page.
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.
Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!
What if finding the perfect lash style was easier than ever? ✨
I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.
For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.
A few things I focused on:
1. Clean, premium beauty storefront design.
2. Better product discovery and navigation.
3. Curated product collections.
4. A lash-finder quiz concept to guide shoppers.
5. Clear product presentation and shopping actions.
6. A responsive experience across devices.
My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.
Because a beautiful store is great, but a store that makes shopping easier is even better.
Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?