Shopify Website Design with Skin-Concern-Based NavigationShopify Website Design with Skin-Concern-Based Navigation
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Shubhank's avatar
Shubhank Agrey
pro
• 15h
Designed a new website in Shopify for ES Beauty Lab. The menu is built around skin concerns, so shoppers get from the homepage to the right range in one tap, and the free-shipping threshold sits in the header. Do you organise your Shopify menu by product type or by problem solved? esbeautylabshop.com
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Tran's avatar
Tran Tien Van
pro
• 14h
By problem solved, at least for skincare. Most shoppers arrive knowing their concern, not the product type, so the one-tap route from the homepage makes a lot of sense. I'd still keep a small "shop by type" link for repeat buyers who already know exactly what they want.
Ivan's avatar
Ivan Shtefan
pro
• 10h
To your question: by problem solved. Shoppers know their skin concern before they know product names, and the close-up face circles make the choice instant. I'd add a small product type filter inside each concern page.
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